Our Work

Spaza Shops, Schools, In-Store Activations and Events - we add the special touch!

Zinto Brand Activations

Zinto is renowned for its brand activation prowess, which has been built up over 17 years of hard slog. We understand all the intricacies of every brand we activate and every audience we activate to, from cultural variances to vernacular differences, we can tailor make any campaign to suit the needs of both brand and audience.

 

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Base of Pyramid

The BOP market is a highly specialised market space which requires the utmost attention. From spaza shops to taxi ranks, from stokvels to strip malls and from taverns to roadshows we do it all and we do it well.

Over many years we have mapped out and created relationships with various wholesalers and spaza networks to ensure the success of our client’s brands. We are embroiled in the BOP market every day and thus understand the ins and outs, what we can and can’t do, what will lead to failure and what will lead to success. Whatever your brand may be, we can activate it within this space!

 

Taverns

Everyone requires some down time every once in a while and a popular place for this in the BOP market are the local taverns, where they go to interact and enjoy a good night in the company of others. This type of activation is generally associated with alcoholic and cigarette brands and is what is best suited for these activations.

Stokvels

A more South African way of banking can be found in the BOP market, referred to as stokvels, where people pool money together to increase their purchasing power by being able to buy products in bulk. We can be found activating brands at various stokvel days throughout the year in order to increase the sales of a brand by providing branded entertainment and sampling.

Schools

The power of education can not be emphasized enough. Teaching our youth important life lessons should already happen while they are in school. They will then grow up with these lessons instilled into them. We are very passionate when it comes to the youth and want to help educate them at every chance we can. We also have very experienced artists who have been working on school campaigns for years.

Roadshows

Our roadshow teams are out of the office for 99% of the year, travelling throughout South Africa to bring that Zinto magic to our client’s campaigns. Roadshows can be focused in one area or they can be split up between various areas.

Commuter Interchanges

The South African BOP market is always on the move as they travel daily from location to location. This means that a large portion of their day is spent within commuter interchanges, which provides a massive opportunity for brands to connect with them as they have time available.

Spaza Shops

An integrated network within the BOP market, the equivalent of the urban café or convenience store and a vital part of BOP purchasing patterns. These spaza shops allow for quick purchases to be made without travel expenses being involved. Thus they are an important node to consider when activating brands as they hold the cards to what the people in the community

 

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High LSM Activations

We have the class and pizzazz to execute any higher LSM activation, from launches to instore activations, and campuses to beaches – and everything in between!

Over many years we have mapped out and created relationships with various wholesalers and spaza networks to ensure the success of our client’s brands. We are embroiled in the BOP market every day and thus understand the ins and outs, what we can and can’t do, what will lead to failure and what will lead to success. Whatever your brand may be, we can activate it within this space!

 

 

Beaches

This type of activation is effective during festive periods such as Easter and between the months of November and January when most beach goers are down on holiday. Give your brand that festive vibe by using us to bring in the crowds.

Instore Activations

We have built up long standing relationships with large retail chains, wholesale chains and shopping centres nationwide. This gives us premium access to these shopping networks and allows us to take your brand where it needs to go, to the consumer.

Campuses

Another network that we have been able to build up long standing relationships with are the tertiary education institutions throughout South Africa. From colleges to universities we are able to activate at any campus in the country. If your target market are the millennials who are becoming the next purchasing powerhouse in South Africa then let us make your brand part of their buying habits.

Launches

Whether you have a new product to be launched in the market or you have an internal launch for the confines of your office space we are able to provide an entire package to cater for your every need.

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Events

With the ability to host any outdoor or indoor event of up to 30 000 people we are able to provide for all your eventing needs. With the sound, staging, lighting, screening and gig rigs to choose from, you are spoilt for choice with the flexibility we possess.

We are able to provide for eventing needs because of the infrastructure that we have built up over the years we have been in business. To find out more about our infrastructure and how we can help you, click on the link below:

Our Infrastructure 

 

 

 

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The “Extras”

Small, large, bar, outdoor, small, outdoor, large, bar, bar, small, large, outdoor. Sheesh that could cause quite a headache, just let us know what your requirements are and we be able to do the rest for you with a choice between our small hall, large hall, bar area or outdoor field for your event. For those that know exactly what they are looking for already here are the sizes of the venues and the pax they can host:

 

Indoor Venues

Elephant Hall (Large)                                   Baby Elephant Hall (Small)                                Watering Hole (Bar)

30m x 15m x 7m                                            15m x 15m x 7m                                                    12m x 7m x 7m

Banqueting: up to 400 pax                         Banqueting: up to 150 pax                                 Banqueting: up to 50 pax

Cinema Style: up to 500 pax                      Cinema Style: up to 200 pax                              Cinema Style: up to 80 pax

Outdoor Field

Whether you have a new product to be launched in the market or you have an internal launch for the confines of your office space we are able to provide an entire package to cater for your every need.

Industrial Theatre

The performing arts is one of the most powerful ways of conveying a message within a company. Our team of industrial theatre specialists aim to entertain and please in every performance.

All performances are tailor made to specific messaging created with the clients vision in mind. All generated content speaks directly to the relevant target market so that the recipients can relate to and understand the message we are conveying.

Our team’s turn around times are impeccable. With the ability to receive a brief, create a concept and deliver a production at the drop of a hat. Luckily for you, this isn’t the only thing we can do when it comes to industrial theatre.

We are able to supply all props, sound, lighting, staging, artwork design and production. We can even film the performance and create a branded CD gift pack for your employees to take home. This helps in reinforcing the message.

Last but certainly not least. A unique branded song to increase talkability and create a strong unity between the brand and the employee.

Our team is here to please, from hilarious skits to the more serious safety issues, we do it all. Give our team a try, they won’t disappoint.